This is a little off the beaten b2b path, but nonetheless important. Whether you call it Social, Viral, Guerilla, CRM, or simply PR, it all boils down to the fact that every interaction with your customers and clients is a Marketing Moment. And most of these moments carry no fees, retainers, or royalties.
So, you know what they say: Don't waste a moment. Do something nice for a customer today. You can't beat the price and in the age of Twitter, Facebook and LinkedIn the dividends can be spectacular.
Here's a little inspiration from AdWeek: How Red Robin Bought Priceless PR for $11.50 | Adweek
Have a great weekend!